SEO communication evidence should show purpose, audience judgement and a useful outcome. Strong examples may involve briefings, reports, presentations, negotiations or explaining complex material to people with different needs.
The exact wording will vary between vacancies. Use the criterion from your advert as the heading where the form allows, then give a relevant example. The strongest SEO communication skills evidence names the setting, your responsibility, the action you personally took and the result.
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What communication skills criteria can look like
Common SEO advert wording includes:
- “Strong written and verbal communication skills”
- “Able to explain complex or technical information clearly to a range of audiences”
- “Experience producing clear, concise briefings, reports, or submissions for senior stakeholders”
- “Confident in presenting, influencing, and negotiating to achieve outcomes”
What your communication skills evidence needs to show
- The audience and what they needed to understand or decide.
- How you selected the message, format and level of detail.
- How you listened, adapted or dealt with challenge.
- The decision, action or improvement that followed.
Why a strong communication skills answer works
A strong answer gives the sifter evidence instead of adjectives. It connects the criterion to a real SEO-level responsibility and spends most of the space on the applicant’s actions and judgement.
For this criterion area, the sifter should be able to identify the audience and what they needed to understand or decide, how you selected the message, format and level of detail, how you listened, adapted or dealt with challenge and the decision, action or improvement that followed. The example should remain realistic: SEO evidence often leads a substantial workstream, service outcome or decision with wider dependencies, but it should show broader ownership without claiming Grade 7 or SCS authority the applicant did not hold.
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