My behaviour answer follows STAR but still scores poorly. What is missing?
Why a STAR Behaviour Statement Can Still Receive a Low Score
Hello,
I am applying for SEO roles and my behaviour statements follow STAR closely. I include a short situation, explain my task, describe the actions and finish with the result.
Despite that, my scores are often 3 or 4. I assumed STAR was the main thing the panel wanted, so I am unsure what else to change.
My examples are real and involve large pieces of work. I sometimes use the same general structure for different behaviours because it keeps the answer clear.
What can be weak even when the STAR structure is correct?
Quick Answer
STAR organises the evidence. The score comes from how strongly the content demonstrates the named behaviour at SEO level, including the relevant criteria, your judgement and the outcome.
Read our SEO Behaviour Statements for the full guidance.
Need help with your own situation? Visit Get Tailored Advice or browse more questions in Advice.
On this page
How I Would Audit a Structurally Correct but Low-Scoring SEO Behaviour Statement
Continue reading to see the content checks I would run after STAR and how I would identify where the example is falling below SEO level.
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