Should my personal statement use STAR examples or cover my wider experience?

Choosing Between STAR Examples and Wider Experience in a Personal Statement

Hello,

I am applying for a SEO role with a 1,000-word statement of suitability. The person specification asks for leadership, programme delivery, stakeholder management and analytical decision making.

I could write one or two detailed STAR examples. I could also give a broader account of several projects to show the range of my experience. I am worried that detailed examples will leave major parts of my background out, while a broad statement may read like a CV.

The advert does not ask for STAR. It simply says to explain how my skills and experience meet the essential criteria.

What balance would you use?

Quick Answer

Use specific evidence with a clear situation, responsibility, action and result, while allowing the full statement to cover more than one example. A 1,000-word SEO statement usually works best with several focused evidence sections rather than one long story or a career summary.

Read our SEO Personal Statement Help for the full guidance.

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How I Would Balance Detailed Examples With Wider SEO Experience

Continue reading to see how I would choose the evidence sections, control the depth and keep the statement from turning into a CV.

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